The 2017 Kawaii Fashion Lookbook


Welcome to a brand new year, dolls! Like every year, it’s the turning of a page, and the opportunity to reinvent yourself afresh. Okay, ‘new year, new me’ is the always awful New Year’s cliche, but when it comes to fashion, there’s no better time to start updating your style than today. To celebrate, here’s my favorite fashion trends, colors, and ideas to try out in 2017!


The Trend: Pastel Korean Normcore

This is a trend I’ve spotted in a lot of kdramas and kpop videos – the style of simple garment construction with cute motifs like fruit, hearts, or sweets, with pastel colors or pastel color blocking. The pastel Korean normcore (a pormanteau of the words normal and hardcore) aesthetic likes ball caps, pleated tennis skirts, sweatshirts, beanies and oversized sweaters. My main source for this look is Yesstyle, but you can try other smaller online retailers like Inu Inu for more pop art pieces. It’s a great look for casual style or every day wear. My wardrobe functions in two ways: cute, comfy basics that can be worn easily without much thought for daily style, and showy unique princessy pieces like my lolita wardrobe. Pastel normcore is a great way to bulk out your wardrobe so you can always feel cute, even on your off days.


The Trend: Breakfast Foods

While we still love the classic food themes of strawberries, sweets, cake and ice cream, the latest styles are all about breakfast. Toast, pancakes, eggs, milk and bacon can all be spotted on kawaii clothing and accessories lately. Gudetama, a lazy Sanrio egg, probably kicked off the fascination with all things oeuf, but breakfast cute has expanded far beyond his shell of influence. I’m still waiting for more lolita breakfast prints that just Angelic Pretty’s Honey Cake series!


The Trend: Larme-kei

Larme-kei is a sweet and classy offshoot from other bigger styles such as cult party and the ever-eternal gyaru. It’s a fluffy, feminine style in muted pastels or muted jewel tones (such as wine, black, or cream), with delicate dolly makeup. A lot of the style relies on texture to make a statement, such as fluffy knits, feathers, marabou, velvet or satin. It began with the magazine Larme, launched in 2012, but the style seems to be picking up steam in the last year or two. Another great daily or date style for “lolitas off duty”, with a lot of room to DIY and experiment within the aesthetic. Here’s a few key links if you’d like to read more about Larme style:

10 Wardrobe Essentials for Larme-Kei

Intro to Larme Fashion



The Trend: Hair Ribbons Revamped

While the hairbow has been a popular motif in lolita fashion (duh), jfashion in general, and even good ol’ American hipster retro fashion, the more airy hair ribbon is making a resurgence. Using real ribbon of different fabrics, you can add unique bows or ribbon weavings into braids, pigtails, ponytails and more. Ribbon is popping up on the edges of sweater sleeves, chokers, or earrings and other accessories as well. The puffy, round shape of the hairbow has friendly competition from the trailing, freestyle ribbon form this year! This fits with a lot of the return to destructured, more simple and pure styles coming into play.


These are just some of the trends I’m excited to try out this year! It’s fascinating to watch fashion continue to evolve every year based on what’s in style and the current mood and needs of the youth and driving fashion generation and industry. Are there any trends you see riding into the new year, or any trends you’d like to try out for yourself? What does your 2017 fashion lookbook look like?

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