Yuu Kimura’s New Fashion Label Opens to Overseas


Yuu Kimura, the baby-faced street fashion and fairy-kei Kawaii Ambassador, announced on her Facebook page the launch of her new fashion label KOKOkim. In the same vein as other pastel fairy-kei and street fashion styles as CANDY STRIPPER and Nile Perch, she’s created soft pastel gingham onepieces, straight-silhouetted and baby-doll cut dresses, tights and jackets. She states on her fanpage, “The concept of KOKOkim is MOEHARA”, which means moe (pronounced mo-eh, meaning an idealized young girl) and Harajuku, the cradle of modern Japanese street style, put together. Previously the label was only featured as collaboration with GLAD NEWS, but now announces its standalone brand. In an interview for Harajuku Press Online, Kimura said: “We want to dress lovely clothes coming out to the world of animated cartoon well not costume play only for special day smartly every day!”

Even more exciting for us pastel fashion enthusiasts overseas, this brand’s webshop is sponsored by the global service of Rakuten and bears a large Foreigner Buyers Welcome sticker! Prices are in Japanese Yen and roughly equivalent with Putumayo pricing. The average dress costs between 11,000 to 15,000 yen ($100 – $150 USD).

Shop here!

Photos: KOKOkim with the exception of AsianBeat‘s photograph

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  • looks really cute :D

  • Wanda

    Looks very interesting! :D Awesome news for pastel fans and especially wonderful to hear that they had made the shop available for overseas buyers!