Out of Lolita? My Secret Style Crushes

I’m a little late for this week’s Lolita Blog Carnival – I’ll conveniently blame the jet-lag from my recent family trip to Seattle – but I was really feeling the topic, so I decided it would hold over until Monday!

This week’s theme is to talk about your favorite non-lolita fashion styles. And yes, I harbor a few style crushes that I like for daily wear. Anything pastels or fluffy is a given, but this summer for me is all about the Japanese style “himekaji”.


Himekaji is the Japanese portmanteau of the two words hime, meaning princess, and kaji, which is short for casual. Some gyaru have told me they don’t consider himekaji a real subset of gal, and others definitely lump it together with its fancier sister himegyaru. Himekaji loves lace, pastels, some touches of neutrals, and plenty of rose prints. In the past it has occasionally played with a very girly cowgirl/prairie look, and still isn’t above pastel pink cowboy boots.



Soft stone-washed denim in blue, white, and pastels even makes an appearance if you want to throw on jeans once in a while. Makeup is very girly and pink-flushed, but can be lighter than other heavy gyaru eyes. I usually swap out big himegyaru lenses and lashes for a simpler more Korean-fashion inspired eye for daily wear. Straight hair is okay, but fluffy French braids and airy curls are most common for this style.

While Liz Lisa is the big provider of himekaji clothes and accessories, you can definitely find cute things on sites like Dreamv, Taobao, or even the occasional find on Forever21 or Wet Seal. I actually get my few authentic Liz Lisa items from eBay or inside promotional magazines. I just got my new Liz Lisa x My Melody chain pochette and I haven’t taken it off since! Here’s the Instagram of it, along with a lot of Daiso goodies I picked up on my trip:



If you’re looking for cute places to get your hands on some himekaji items besides Japan, check out my Wanelo – I’ve been stockpiling pink sundresses, rose-pattern anything and floral hairbands!

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  • Kowareta Doll

    such a cute style :) i love the colours and even though it’s super simple, it looks really chic and cute too x<3

  • Kresh

    This looks just perfectly relaxed but also so sweet. I really love the details that you point out- even how to incorporate jeans into the look in a pinch.

    Also, I’ll have to check out your instagram. Do you have any other photo sharing apps?