My go-to place for cute fashion for spring is definitely Rakuten! Rakuten is an online shopping ‘mall’ that puts all of your favorite Japanese stores in one place, often providing international shipping where otherwise there would be none. Using their umbrella account, you can shop at many cute boutiques and fashion companies. My current favorite is Yumetenbo, which sells a collection of gyaru styles includes hime-kei (princess style), glamour (more mainstream), kirei or elegant style (good for girls who need to look professional), and girly style (for typical femininity), as well as a kids’ section. Most lolitas are fond of princess style, but look through the other categories – you may find just the thing to complete your outfit. This shop has everything you need from bags and accessories to coats and full dresses, even some wigs and false nails. Other shops can also have many cute items such as accessories, or items for casual wear.
Google Chrome Auto-Translate: If you have Google Chrome for a browser, there is an extension that will translate your webpages automatically. When you visit a Japanese page for the first time, click the option to always translate. The whenever you load any Japanese page, it will translate into your chosen language. Click here to get it. However some of these pages do not auto-translate, and they will not translate emails, so have your Google Translate open in a tab as well.
Google Chrome Currency Coverter Add-On: Great for shopping online with Japanese stores, taobao, places in Europe, etc. This download will give you a live, in-window converter that remembers your last currency option. I use this all the time since I got it; much better than making a guesstimate about how much yen you’re really dropping. Click here to get it.
Also, please note that you must have a credit card to order from Yumetenbo. They do not take Paypal.
Go to the Yumetenbo site and start from nearly any page. I chose this one right here. Click on the key icon in the upper right corner that says ‘myRakuten’. (Highlighted here in pink, with the big arrow.)
The next section is when you want your package delivered. Choose ‘anytime’. You most likely don’t have coupons; leave this area blank. Click the button on the bottom to continue.
The next page shows all of your information and total to finalize your payment. Click the large red button at the bottom to finalize. That’s it!
Here are some other Rakuten shops that sell cute style things or items that might go well with lolita fashion. I will update this list as needed.
Edit to add: Not all stores ship internationally despite using Rakuten. I can’t verify which as I haven’t shopped at all of them, so please be aware of this. Those marked with an asterisk (*) do not ship internationally.
Liz Lisa* – hime-kei and country cute
Cawaii – mori girl style
Chocomint – accessories for lolita, pop-kei, mori, and hime-kei
Armoire – mori girl style
Listen Flavor – pop-kei and punk style – great leggings & tights, often in Kera magazine
With Heart – princess homegoods
Lumiembre – parasols
Lady’s Off – designer (Coach, Louis Vitton) and Jesus Diamante (hime-kei)
Maxicimam – sweet & punk lolita, with plus-sized line ‘Lovely Size’
Juliette et Justine – classic/opulent lolita brand
Organ Fan – classic and mori style jewelry and accessories
Pastel Sweets – sweets deco supplies, books, and pre-deco’d items